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Don’t Waste Your Money on Bad Advertising    Written by: on 2/26/2013
How many times have you seen an ad in a publication or plastered to some billboard and wondered what the heck it was for?

Business Growth

Personal Board of Advisor    Written by: Keith McAslan on 7/28/2010
The CEO’s “Trusted Advisor”

Are You a CXO?    Written by: Marty Koenig on 7/28/2010
Do you wear a lot of hats in your company?


6 Things to KNow Before Hiring a CFO    Written by: Marty Koenig and Keigh McAslan on 7/28/2010
Before hiring a financial executive to guide your company, ask these 6 questions to ensure that you don't end up paying a whole lot of money for services that are not what you need, expect or want.


Restoring the Flow of Credit to Small Businesses    Written by: Chairman Bernanke on 7/28/2010
Addressing the financing needs of small business

Could One Good Deed Lead to Identity Theft?    Written by: Provided by Diane Gahagen on 2/28/2011
Could helping a "charity" actually put you at risk for business or personal identity theft?


Steve Jobs and the Seven Rules of Success    Written by: Carmine Gallo on 5/5/2013
Steve Jobs’ impact on your life cannot be overestimated. His innovations have likely touched nearly every aspect — computers, movies, music and mobile. As a communications coach, I learned from Jobs that a presentation can, indeed, inspire. For entrepreneurs, Jobs’ greatest legacy is the set of principles that drove his success.


Should You Blog Your Business?    Written by: on 6/11/2013
Should you blog or not? This article will discuss what to expect with blogging to make you better informed about how it might help your business.

What Does Color Say About Your Brand?    Written by: on 7/2/2013
There’s a lot of talk among personal branding experts, style consultants, career coaches and marketers about the power of color. It’s generally accepted that color is a powerful tool that evokes emotions and associations that can drive subliminal connections with your brand. But if it’s a tool, how exactly do you use it?

Features or Benefits... What's the Difference?    Written by: Cybercom Consulting, Inc on 10/4/2012
Take a look at your marketing material. This includes your business cards, website, blog, social media, brochures and anything else you use to help clients decide to buy your products or services. What information is on there? Are you describing all the features of what you sell or are you telling your customers the true value of what you offer? Chances are, you are only describing the features of your products and services rather than what a customer will ultimately get in return from using them. If you are not obvious about showing the value, your customers may not put two and two together to decide your product is a must for them.

Does Your Website Relate More To You Or Your Customer?    Written by: Cybercom Consulting, Inc on 11/9/2012
The right answer MAY surprise you!

Is your website search engine optimized?    Written by: Cybercom Consulting, Inc. on 12/19/2012
If, by some miraculous reason, you don't know what search engine optimization is, this article is going to give you the basics so you are informed to know that you need to make a change to your website.

Six Fun Content Ideas for Your Facebook Page    Written by: Susan Tucker on 1/26/2013
Looking for creative content to post on your Facebook page this holiday season? Here are 6 fun ideas to get you started.

Your Personal PR Platform - How Not to Waste Your LinkedIn Profile    Written by: on 3/30/2013
Professionals are using LinkedIn for all sorts of things these days - from networking to job hunting, and from lead generation to career advancement. But many of those people aren’t leveraging that profile as well as they could. While there are many different things to consider when it comes to using your LinkedIn account, one of the most critical is your profile. Keep it working for you by leveraging it as a personal PR platform.


Networking Can Work For You!    Written by: Debra Fine on 5/1/2009
Do you dread receptions, banquets, and other business-related social events that you attend as a member rather than plan or execute as an event professional?

That's Definitely Not Networking    Written by: Liz Ryan on 7/8/2010
Learn some tips of what is NOT considered to be networking, but rather rude.

10 Success Tips for Reluctant Networkers    Written by: Liz Ryan on 8/2/2010
If you hate face-to-face networking, you're not alone. Learn some tips to start a conversation with a stranger.

8 Mistakes People Make When They Go Networking and How To Avoid Them    Written by: on 7/29/2013
Here is a list of 8 most common mistakes seen at networking events. If you can avoid these problems, networking will be more effective for you and enjoyable.


Getting Comfortable with Self-Promotion    Written by: Lisa Barone on 11/5/2010
A lot of us are uncomfortable with the idea of self-promotion. We’ve been told that it’s “bad” and that if our product is worth it, other people will do our promoting for us.


Sales Success Requires a Tracking Process    Written by: George Tyler on 7/28/2010
Tracking your follow up determines your success

Finding The Right Alliances to Double Sales    Written by: George Tyler on 7/28/2010
Finding the right strategic business alliance can double sales. Picking the wrong partners costs you money, time and revenue.

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